Green Claims
  • 16. June 2025

Legislative frame work on “Green Claims” – the end of the beautiful green advertising world?

Do companies really have to fear the ‘Green Claims’ Directive, which is still being developed? The draft directive aims to tackle greenwashing alongside the “Empowering Consumers Directive”, which has already come into force. However, it is currently being criticized in the media as unnecessary over-regulation and an unwelcome restriction that will put an end to […]
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The new EU Packaging and Packaging Waste Regulation has been adopted by the EU Council on December 16, 2024! Will everything be easier from now on?

Finally, the EU Council has approved the final version of the EU Packaging Regulation (PPWR). Will everything be easier for manufacturers of packaging and packaged products from now on? Does the dream of a harmonized labelling requirement for all European markets come true? Sounds too good to be true! The regulatory landscape is complex. Addressing […]
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umweltforum foto und imagining
  • 10. December 2024

Environmental panel: Photo & Imaging

Shortly before the Holidays, we are pleased to announce particularly exciting news: Starting in 2025, the “Environmental Panel: Photo & Imaging”, a new NovaLoop information and exchange format specifically for the needs of the Photo & Imaging industry, will be launched! Become part of the forum and benefit from regular updates on the latest environmental […]
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  • 24. January 2024

Environmental labelling of products subject to more stringent rules!

On January 17, 2024, with overwhelming majority, the EU Parliament adopted a new law (LINK) banning greenwashing and misleading product information. The Directive amends Directives 2005/29/EC (concerning unfair business-to-consumer commercial practices) and 2011/83/EU (on consumer right) as regards empowering consumers for the green transition through better protection against unfair practices and through better information. In […]
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  • 13. October 2022

Importance of environmental transparency is increasing sharply!

A sustainable product, a sustainable company – terms we all like to hear and read and which companies usually use to their competitive advantage. However, the days when it was possible to determine at one’s own discretion whether and what is „sustainable“ are over: the urgently needed transformation from a linear to a circular economy […]
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  • 6. August 2021

RoHS Annex III and Annex IV – Current Status

During our RoHS quick update webinar on July 21st, we presented the latest update from Annex III and Annex IV exemptions were expected to expire the same day. This was a hot topic for the participants of the webinar. After the webinar, we were asked to provide a follow up on the status of these […]
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NovaLoop GmbH - Sustainability Compliance
  • 15. December 2020

Environmental Claims – Caught between sustainability and regulatory compliance

In 2018, 18.9 million tons of packaging waste was generated in Germany, of which approx. 47% originated from private households (source: Federal Environment Agency). Hence, not only for products but also for packaging, the topics of sustainability and environmental impact are more and more coming into focus for consumers. Especially for product packaging, labels such […]
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