Product Labelling & Information Requirements
Getting a grip on product and packaging labelling without having to revisit your choices in search of the right and most importantly compliant environmental claim… Sounds good? Then you’ve come to the right place!
Environmental communication does not start with packaging design or marketing: Together we create the structure and basis for your efficient and compliant environmental labelling and product information set-up!
Challenges:
…How can we still use product-related environmental claims, what evidence do we need?
…How do we get to grips with the many different product and packaging labelling requirements?
… It would be ideal if we could have a standardized packaging layout for several markets? How can we achieve this?
…What approach do we use to maintain an overview
of all the environmental information obligations?
…How do we get everyone in the company ‘on board’ so that
no obligation is missed and what should the documentation look like?
…… Our proposals for ‘green claims’ are repeatedly rejected! There must be a more efficient and effective way?
…Our products have great environmental properties but we are are not sure if and how we can communicate them!
…What documentation do we have to have readily available, e. g. declaration of conformity?
Benefit from our experience and knowledge
Product-related environmental communication has recently become increasingly important. Whether labelling and information obligations or voluntary marketing claims on the environmental characteristics of your products, with an individual strategic approach, these requirements will not pose a challenge in the long term. With the involvement of the relevant stakeholders, a solid understanding of the tasks and practical processes, these challenges finally become manageable, ensuring the long-term marketability of your products and preventing cost and risks.
Green claims: product-related environmental statements
Environmental awareness is constantly growing among consumers and companies and is playing an increasing role in purchasing decisions. This results in a heightened importance of environment and sustainability related product features in advertising. The use of “green” product names, advertising statements or voluntary logos brings with it a growing number of complex legal requirements. To avoid getting stuck in the endless loop of searching for appropriate ‘green claims’, a often fundamentally new way of thinking is needed. Environmental claims are not (just) a marketing department issue!
To be able to make clear and compliant claims about the environmental properties of your products in the future, the basis must be created in your processes today.
We will assist you step by step with the implementation of your green claims strategy:
- Clarity: Finally, get an overview of your existing communication with a green claims register.
- Potential: Identifying the right focus areas for your products and company structure
- Security: data-based, structured and process-oriented environmental communication ‘grows’ with the product
- Understanding: collaborative interdisciplinary work instead of endless feedback loops and show stoppers.
There are countless reasons and ways in which environmental communication may fail – but there are also many good reasons and ways to make it work. We are happy to find the right way with and for you!
Please contact us to learn more or to receive your individual proposal!
„oOKAPI“ – Our SaaS solution for environmental product information and labeling
oOKAPI, our cloud-based tool for identifying, managing and updating regulatory environmental product-related labels and information requirements, offers a simple and efficient solution for consistently correct product labeling and enables you to provide all mandatory product information to consumers and B2B customers!
Through your individual user profile in our oOKAPI portal, you are able to identify mandatory product marks and information requirements for your products’ target markets – not only for individual products, but also for the respective sales units including your product packaging! Once set up, you will receive ongoing updates to your product markings and information requirements in accordance with the latest legal changes and obligations.
Other questions?
Please contact us directly for all other questions related to information requirements such displaying recycling fees and waste registration numbers visibly or providing information to consumers:
Our main focus in the area of "product labelling & information requirements"
- Future-proof "green claims" strategy: processes & data
- Best practice implementation of environmental information requirements for end-users and the supply chain
- Visible fees and provision of registration data
- Efficent management of product labelling requirements, e.g. CE, disposal instructions, certifications, material identification etc.