Greennwashig

Spotlight on… „Sustainable“ products?

The role of environmental labels and claims A higher level of awareness regarding environmental and climate issues, has led to an increased demand for sustainable products. In this context, environmental labels and claims play an important role.  They are used in environment-related advertising, product performance claims, and the implementation and visibility of products’ environmental impact. […]
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Sustainable products

NovaLoop Series Part 1: Sustainable products – 2022 forecast!

 In 2022 “Sustainability” is still, or more than ever, an elusive and ultimately hard-to-define term. Not only since the EU Commission started into the new year by releasing plans to classify natural gas and nuclear energy as “sustainable” in the future, it has become a challenge for both companies and consumers to decide whether a […]
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