Privacy Policy

1. General information

1.1 What is personal data
Personal data is information that reveals or can reveal the identity of the user. We adhere to the principle of data avoidance. As far as possible, we refrain from collecting personal data.

1.2 Dealing with personal data
Personal data is used exclusively for the purpose of establishing the contract, the content of the contract, the execution or settlement of the contractual relationship (Art. 6 I S. 1 b DSGVO).

In addition, personal data will only be processed if we have received your consent (Art. 6 I p. 1 a DSGVO) or if the processing of such data is necessary for our legitimate interests, and provided that the balance of interests shows that there are no overriding interests, basic rights or fundamental freedoms that conflict with your interests (Art. 6 I p. 1 f DSGVO).

We may use contract processors to process your personal data, but will not pass on your personal data to third parties.

For the processing of payments, the necessary payment data will be passed on to the credit institution commissioned with the payment and, if applicable, to the commissioned and selected payment service provider.

Your personal data will be processed exclusively within the EU, unless otherwise stated below.

1.3 Usage data
General technical information is collected when the website is visited. This includes the IP address used, time of day, duration of the visit, browser type and, if applicable, the originating site. This usage data is registered in a log file for technical reasons and can be used and stored for the purpose of statistical evaluation of this website. There is no link between this usage data and your other personal data.

1.4 Storage term
We store your personal data after the end of the purpose for which the data was collected only for as long as this is required by law (in particular tax law).

2. Your rights

2.1 Information
You can demand information from us as to whether we are processing your personal data and, if so, you have the right to receive information about this personal data and the other information mentioned in Art. 15 DSGVO.

2.2 Right of rectification
You have the right to rectify any inaccurate personal data concerning you and, in accordance with art. 16 of the DPA, you may request the completion of incomplete personal data.

2.3 Right to deletion
You have the right to demand that your personal data is deleted immediately. We are obliged to delete such data immediately, especially if one of the following reasons applies:

  • Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
  • You revoke your consent on which the processing of your data was based and there is no other legal basis for the processing.
  • Your data has been processed unlawfully.

The right to deletion does not exist insofar as your personal data is necessary for the assertion, exercise or defense of our legal claims.

2.4 Right to limit processing
You have the right to demand that we limit the processing of your personal data if

  • you dispute the accuracy of the data and we therefore check the accuracy,
  • the processing is unlawful and you refuse deletion of the data and instead request a restriction of use,
  • we no longer need the data, but you need the data to assert, exercise or defend legal claims,
  • you have lodged an objection to the processing of your data and it is not yet clear whether our legitimate reasons outweigh your reasons.

2.5 Right to data transfer
You have the right to receive the personal data concerning you which you have provided us with in a structured, common and machine-readable format and you have the right to transfer this data to another person responsible without hindrance by us, provided that the processing is based on consent or a contract and that the processing is carried out by us using automated procedures.

2.6 Right of revocation
If the processing of your personal data is based on consent, you have the right to revoke this consent at any time.

2.7 General and right of complaint
The exercise of your above rights is free of charge for you. In the event of complaints, you have the right to contact the responsible supervisory authority, the State Data Protection Commissioner, directly.

3. Data security

3.1 Data security
All data on our website is protected by technical and organizational measures against loss, destruction, access, modification and distribution.

3.2 Sessions and cookies
In order to operate our website, we use cookies or server-side sessions in which data can be stored. We ensure that no personal data is taken over from sessions or through cookies without your express consent and that cookies are only used if this is technically necessary for the website (e.g. spam protection for contact form) and the consideration of your interests shows no conflict with this (Art. 6 I S. 1 f DSGVO) or that your express consent has been obtained.
With your express consent, we use cookies to personalize content and advertisements, to offer social media functions and to analyze the access to our website. With your consent, we can pass on the information on your use of our website to our partners for social media, advertising and analysis. Our partners may be able to merge this information with other data that the partners already have about you.
Below you will find the domain, name and duration of the cookies used only with your consent:

Period of validity, Borlabs Cookie (borlabs-cookie): 365 days
Period of validity, Google Maps Cookie (NID): 180 days

4. Newsletter

If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO.
You can unsubscribe from the newsletter at any time and can either be done by sending us a message via the contact options given in the imprint or via the link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use your data in ways that are legally permitted and about which we inform you in this declaration.

5. Presence on social media platforms
We use the following social media platforms for company presentation and communication (we expressly refer to the following linked data protection declarations and opt-out options):

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)
Privacy Policy:


LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland)
Privacy policy:


Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany)

Privacy policy and opt-out:

YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland)
Privacy Policy:  

These social media platforms may process personal data outside of the EU, we refer to the above privacy statements of the social media platforms.
The respective social media platforms may create user profiles from your usage behavior and the resulting interests and actions on your part and save cookies on your computer in which your usage behavior is stored. If you have an account on the respective social media platform and are logged in, your usage behavior can even be stored independently of the device. Your user profile can be used, for example, to place advertisements that presumably correspond to your interests.

We process the personal data exclusively for communication with you via the social media platform you have chosen and for the optimization of our online presence and ensure that no interests of yours are affected which outweigh this legitimate interest on our part (Art. 6 I S. 1 f DSGVO). As far as you have already given the respective operator of the social media platform an effective consent to the corresponding data processing, the processing of your personal data is also based on this consent (Art. 6 I S. 1 a DSGVO).

6. Third party services

6.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google and operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) and collects and stores data via this web analytics service from which usage profiles are created using pseudonyms. The user profiles created in this way are used to evaluate visitor behavior in order to design and improve the services presented on this website. Google Analytics uses “cookies”, which are small text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymization is activated on this website, before this happens, your IP address will be shortened by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred
to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google. The user profiles maintained under a pseudonym are also not merged with the personal data of the user without the express and separately declared consent of the user. Thus, the consideration of interests shows that there are no overriding interests on your part that conflict with this clause (Art. 6 I p. 1 f DSGVO). You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: .
You can also prevent the collection of your data by Google Analytics by clicking on the following link. In this case, an opt-out cookie is set to prevent the collection of your data during future visits to this website: Disable Google Analytics. You can view Google’s privacy policy at  For more information on terms of use and data protection, please visit or We would like to point out that on this website Google Analytics has been extended by the code “anonymizeIp” in order to guarantee an anonymous collection of IP addresses (so-called IP-Masking).

6.2 Social media links
We have our own social media pages on third-party provider platforms that can be reached via links provided on this website. By using these links you will access the respective websites of the third party providers (e.g. Facebook, Twitter, Google+). In order to avoid unnecessary data transfer, we recommend that you log out of the respective third-party provider before using a link, so that the use of the link does not result in the creation of user profiles by the third-party provider.

6.3 Use of Google Maps
This website uses Google Maps, a Google map service operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). When using Google Maps, data on the use of the Google Maps function through our website is also collected, processed and used. No user interests are affected outweighing the technical necessity of integrating the interactive map material (Art. 6 I p. 1 f DSGVO). The Google data protection information can be accessed via The additional usage instructions for Google Maps can be viewed at

6.4 Use of YouTube
This website and the integrated offers contain so-called embeddings of videos on YouTube. These enable the connection to YouTube and the videos stored there. YouTube is an offer of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). No user interests are affected outweighing the technical necessity of integrating the videos (Art. 6 I S. 1 f DSGVO). For the purpose and scope of data collection and data use by Google as well as your rights and setting options for protection as a YouTube customer, please refer to the YouTube privacy policy. You can find this at:

7. Contact

To contact us regarding data protection, please use the following contact options. Responsible in terms of the DSGVO:

NovaLoop GmbH
Kurze Gasse 10/1
71063 Sindelfingen
Phone: +49 7031 2090 790